Staging shadows, presenting our fabrics and creating space for conversations were some of the tasks that we successfully implemented.
Not only our booth, but the trade show as a whole, set a new record with more visitors than ever before.
Also our booth party, which traditionally takes place on Wednesday, was, not surprisingly, well attended and after a few words by the President of Managing Board, and the Managing directors, the successful launch of our collection was celebrated in grand style.
Compared to the 120.000 m2 total surface at the show, the 350 m2 surface of our booth is on the modest side. Nonetheless, we were one of the most popular spots not only for customers but also for the international audience who wanted to make pictures of our booth with is striking design; this way our booth was transformed into a “photo-booth” of the other kind.
Some facts and figures of the trade show:
- 120.000 m2 exhibition space
- 1027 exhibitors from 41 different countries
- 65.500 visitors (60 % from abroad )
